In the world of branding, being different means standing out from the the competition. But have you noticed that the logo and brand identity design of many global brands are all becoming a little bit similar? When you put the brand logos of billionaires’ watch favourite Hublot and Chanel side by side, you’d be forgiven for thinking you were seeing double. And when you run through a list of the world’s greatest luxury and lifestyle brands, it’s the same story. The Louis Vuitton logo looks mightily like Calvin Klein. Burberry and Balmain are kissing cousins.