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Brands tend to focus on the way they look. But if you really want to create emotional connections with your customers, you need to think about multisensory design. That’s the philosophy here at SO, and we discuss exactly that in this months issue of Inspire magazine.

Click here to download a PDF of Inspire issue 42 (we feature on pages 6-7), or skip to our insights section and find out more about how Emotional branding stimulates all five senses.