Creating high end luxury event invitations and save the dates to target the uber wealthy and UHNWI (Ultra-High Net Worth Individuals) is certainly a challenge. This super rich crowd has its own very unique needs and desires and there are a lot of different factors that must be weighed up when creating luxury event invitations for high profile events aimed at this highly discerning audience.
Luxury event invitations must communicate your brand values
An invitation isn’t just about asking someone to attend an event. It communicates your brand’s values, sends subliminal messages about what it stands for and starts a personal conversation with the recipient. It can even set the tone for your corporate event. When sending out high profile event invitations, luxury brands need to review what their brand stands for and what they are trying to say and translate it into a luxurious event invitation that communicates the correct message on many different levels.
Don’t underestimate the powerful sense of touch
When it comes to ranking human senses, sight is clearly number one, but the sense of touch is also incredibly powerful. Phones buzz, emails ping, but beautifully printed, bespoke, high end luxury event invitations immediately stand out from all the noise. As the recipient opens the hand-written envelope and slides the event invitation out, their first touchpoint is quite literally that: touch. How your luxury event invitations ‘feel’ will make a huge initial impact in the world of luxury.
Whether you choose paper, wood, metal, perspex or even stone for your luxury event invitations, the choice and quality of production materials is of the utmost importance for expressing a luxury brand’s values. Specialist printing techniques will also add to the tactile nature of bespoke, luxurious event invitations.
Along with touch, how a bespoke invitation looks is a major factor in perceiving high standards. Getting both the ‘look’ and ‘feel’ spot on will have the biggest impact. We’re big fans of experimenting with different printing techniques for an unmistakably high end finish, adding texture and depth that suggest luxury in subtle, understated ways. To illustrate our approach we thought we’d round up some of the most striking examples of prestigious save the dates and luxury event invitations we have created over the years.
Luxury event invitations with high end print finishes
Etching is a delicate technique of exceptional precision. In this technique, the laser is configured to remove a layer of the material surface in exactly calculated depths. We employed this technique on luxurious save-the-dates commissioned for an Indian jewellery exhibition at London’s V&A museum (commissioned on behalf of a member of the Qatari royal family). Laser-etching a Persian inscription extracted from an important piece in the collection onto gilt-edged textured board and presented in handmade and hand-lined envelopes. These luxury save the dates left the invitee in no doubt that this was a luxury event not to be missed.