Rebranding The Fine Art Group, a market-leading art investment and art advisory house

The Fine Art Group was founded in 2001 as a new endeavour to help clients approach the art market with a view to investing as well as collecting. Hugely successful, the company has grown from operating one long-term investment fund to managing six subsequent funds, offering to private collectors expert art advice, collection management and art financing.

With a brand that no longer reflected what they stood for, the The Fine Art Group needed a complete rebrand, starting with a new brand proposition and resulting in a complete suite of marketing collateral.

With art and finance services being at totally opposite ends of the creative spectrum, our biggest challenge was always going to be how we would satisfy both the finance and the more creatively led art advisory team. Following a brand positioning exercise, we developed a modern and engaging visual and verbal identity which we applied to a new website and range of printed materials.