A boutique creative design agency
For over 20 years we have been successfully delivering creative design agency services for niche luxury brands, ambitious start-ups and private clients worldwide. SO was founded in 2000 by Jo Stedman, whose passion for print design, high-quality materials and beautiful design naturally led SO into the realm of luxury brands.
Today, we offer carefully considered, bespoke marketing and luxury design solutions tailor-made to your needs. We strive to be strategic, smart and special. Working tirelessly to ensure exceptional quality of thought goes into everything we do, we take great pride in challenging both ourselves and the language of the design industry to produce work that consistently stands out.
Our creative design agency team has always been small – and that’s the way we want it. We only work with people we gel with and on projects we like, making for an open, more rewarding process and ultimately better results. It is this down-to-earth honesty and unpretentious approach that our clients love – and is the reason why 90% of our work comes from referrals.
SO’s creativity and has been tapped into by royalty, ultra-high-net-worth individuals and family businesses across the world. But you don’t have to have a title; feel free to drop Jo an email to discuss your brand’s needs.
Small team, big talent
Jo / Founder & Creative Director
Founder and Creative Director Jo Stedman is the soul of SO, a down-to-earth design virtuoso with a meticulous eye for detail. Jo is switched on to all that is beautiful, fresh and engaging, working with specialist artisans to ensure the most exceptional end products. With a deep understanding of the unique needs and tastes of highly discerning audiences, she has worked on projects across the globe, from the Middle East and Singapore to Canada and Brazil, attracting esteemed clients including the Al Thani family, Lady Elizabeth Anson, David Linley and Baron Lorne Thyssen-Bornemisza. Jo is Creative Director, principal designer and primary point of contact for all SO’s clients.