Fact finding & book research
Our process to creating a distinctive, well-structured coffee table book starts with fact-finding: the brand, its communication objectives, the rational, emotional and psychological take-outs. Once the fact-finding exercise is complete we draw all our information together to lead initially to an overarching coffee table book concept. This book concept serves as our inspiration for absolutely everything about the book from this point forward – from the book title, narrative, copy structure, pagination and book copywriting, through to the book design.
A good book concept should influence everything
Coffee table book design is much more than simply arranging images and copy on a page. Obviously page layout is key to creating a luxurious looking book, but it is only one element of a much more encompassing design process.
Just as the book concept influences everything to do with the narrative and copywriting, it also massively influences all of the design aspects. From the photography, page layout, fonts, typography and colour palette, through to the book cover design or book box packaging design. A concept’s influence may also be seen in the book printing and packaging – from paper stocks and book covering materials through to specialist printing techniques.
