Branding and luxury marketing suite for global charity campaign
A global initiative by The Institution of Civil Engineers, ‘Shaping the World’ aims to drive the next generation of civil engineering talent and develop impactful, life-changing programmes around the world. SO were commissioned to develop a brand identity and luxury marketing suite that would to appeal to high-net-worth investors around the world.
“The client brief was extremely open,” said Jo Stedman, Creative Director, “the ICE knew essentially what they had to communicate but didn’t know how.” SO started with a branding exercise resulting in a structured, dynamic logo design – “The core of the icon represents the ICE, with radiating lines reflecting the global reach of the initiative; a simple, yet carefully considered concept designed specifically with a multitude of applications in mind”.
Following the initial branding exercise, SO went on to develop all print and digital marketing aspects for Shaping the World including a custom website design, various printed campaign showcase formats plus a bespoke iPad App.
Well worth a mention is the showcase reserved for only the most prestige investors; polished-walnut luxury presentation boxes with engraved brass personalisation details designed and crafted by SO. Containing a hard-backed art book with emotive, black and white images that miraculously transform to colour in front of your eyes, this book is a work of art.
Beneath the book, lies an iPad installed with an app designed and developed by SO to showcase the many aspects of the initiative. In it’s entirety, a luxury funding showcase designed to capture the attention of the most discerning of audiences.
ICE commented on the value that we brought to the project. Specifically our ability at bringing together teams of people to work on targeted aspects of the collateral, including CGIs, custom website design, film and print.
“We are absolutely delighted with the work SO produced and the ease of how they worked with us. They captured the essence of what we are trying to achieve not only as a project vision, but also in terms of raising significant 6 figures sums of money. I would be delighted to work with them again”.
Nick Rose, Fundraising Manager