Luxury raffle ticket design to win limited edition objet d’art
Working closely with Anew, our client Decca Luxe (part of Universal Music Group) commissioned us to develop and produce concepts for a luxury raffle ticket design to win just one limited edition objet d’art created as a tribute to the great Maestro himself, Luciano Pavarotti. An exquisite music cabinet, hand crafted by Linley and featuring their signature marquetry, reflects Pavarotti’s passions. Secret compartments hide treasures within and only 71 music cabinets are being produced – one to mark each year of the Maestro’s life.
A limited production run of just 100 gave us the opportunity to brainstorm ideas with a high element of hand finishing. Intended to be distributed at high profile events, our innovative concept to customise an off-the-shelf, pop up metal credit card holder proved an innovative solution for a luxury raffle ticket. A simple press of a button and the raffle ticket pops out. Screen printed in a design inspired by Pavarotti’s ‘tails’ stage attire, we included an element of glow in the dark screen print on the outer packaging, perfect to grab attention at evening events. All in all, a compact and stylish solution to give these luxury raffle tickets the gravitas they demanded.
We were honoured to also design and print a luxury coffee table book to further support the sales efforts of the limited edition music cabinet.