3. Cost-effective for short runs
Luxury books often have smaller print runs due to their exclusivity. Digital printing eliminates the need for costly setup processes associated with lithographic printing, making it cost-effective and efficient for luxury brands looking to create exclusive coffee table books.
4. Personalisation is key
Personalisation is paramount in luxury design. Digital printing allows for individualised and variable content in luxury books. Each copy can be customised with unique text, images, or even cover designs, making it ideal for limited-edition or bespoke publications tailored to specific audiences or collectors.
LED UV printing – a shining star
One noteworthy advancement in digital printing is LED UV printing. This technology offers several distinct advantages:
By curing ink instantly with UV light, it prevents ink absorption, allowing colours to remain more vibrant and images to appear sharper. As the ink drys on top of the paper, rather than absorbing into it, as well as causing images to appear brighter this can also cause more of a sheen than you might expect, particularly in heavy print areas. If printing on uncoated paper (a popular choice for luxury brands), then its details like this that are hugely important, especially if an uncoated paper has been chosen for its more fibrous, textured properties.
LED UV printing is eco-friendly, as it emits minimal heat and consumes less energy than traditional printing methods. It also uses fewer chemicals, reducing its environmental footprint. With less energy consumption, shorter drying times, and less waste, it’s a sustainable choice for companies and brands looking to reduce their carbon footprint while maintaining superior print quality.
In conclusion, the choice between lithographic and digital printing for crafting bespoke coffee table books for luxury brands is no longer a clear-cut decision. Advancements in digital printing technology, such as improved colour accuracy and the emergence of LED UV printing, are narrowing the quality gap. Ultimately, the choice should align with the project’s specific requirements and the brand’s vision. By leveraging the strengths of both lithographic and digital printing, luxury design agencies can continue to create exquisite coffee table books that captivate and resonate with their discerning clientele.