In our vast digital world, marketing for luxury brands is more competitive than ever. High-end brands need increasingly distinctive marketing strategies that will leave lasting impressions if they want to stay on top. This is where luxury coffee table books come into their own.
Read further to discover how a coffee table book can benefit your luxury brand.
You only get one chance to make a first impression. The mesmerising beauty of a luxury coffee table book will not only make an impression but a statement. Done well, it can leave the reader with an everlasting opinion of your brand.
Over the years, coffee table books have been used as a powerful marketing tool for luxury brands and are seen as a vital component in capturing the attention of a high net worth audience. With their extravagant formats, stunning imagery and beautifully typography, it’s easy to understand why customers find them so magnetising.
In addition to making a remarkable statement, luxury coffee table books are also a great storytellers. They give you the freedom to show your customers the story of who your brand is, and what it stands for. With it, you have the opportunity to depict an array of interests, designs, and styles that best represent your brand. By showcasing your brand in this way, your niche target market will automatically feel more at ease and comfortable in your presence since they will feel like they already know you.
A luxury coffee table book that encompasses the essence of your brand by eloquently communicating your brand values and brand personality, will help you build deeper, more emotional connections with your high end customers, since many of their values align with those of your brand.
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Using your company history as a marketing tactic can put you ahead of your competitors. A luxury designer coffee table book grants you the ideal platform to present your brand in the spotlight – highlighting your company’s history and legacy. Simultaneously, it also allows you to draw attention to your achievements and success stories.
By doing this, you’ll directly make your customers aware of the strong foundations on which your company has been built, which will automatically portray your brand as a long-lasting and trustworthy company. As a result, this will deepen your potential customer’s understanding of how your services and/or products could be the solution to their needs – making your company the ideal trusted partner to help them achieve their goals.
Print delivers what digital medium can’t. We live in a screen-obsessed world which means that consumers can access almost anything online. This leaves an immense gap in their lives, making them subconsciously crave tactical experiences now more than ever.
The tactile nature of a beautifully printed coffee table book can never replicated online – making it a unique tangible artefact that people are naturally drawn to.
A huge part of a coffee table book’s appeal stems from the fact that in a predominantly digital world, physical objects, such as books, are becoming more and more scarce. By using consumer’s needs for these tangible objects to your advantage, you’ll be able to create an unforgettable customer experience that they can’t find anywhere else.
Encapsulating the storied past and future aspirations of your company is an excellent way to give visitors and potential clients an understanding of your brand, and decide whether you’re truly the right fit for them. It’s far better to show your customers your brand as a whole, than merely showing them a small piece as you would with most other marketing strategies.
Since your achievements, projects, history, and personality are all things that can be presented in your coffee table book, customers will get a wide perspective of your brand. This makes it an excellent method for building even more trust with them, and, as a result, gaining them as loyal customers.
Marketing for luxury brands needs to be distinctive, unique and tangible. A purely digital strategy won’t do the job. By incorporating a high-end coffee table book into your luxury marketing strategy, you can present your customers with the confirmation they need that your brand is the right fit for them and their aspirations.