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Brand identity design & packaging for natural healthcare company

William Ransom is one of the UK’s leading and oldest natural healthcare companies. Following an extensive three-way pitch process SO were selected to reposition the company with a completely refreshed company brand identity design. With a focus on sourcing natural products from all around the world, we developed an iconic logo design which symbolised both natural and global, by positioning simple leaf shapes to point North, East, South, and West. As a logo which would need to reproduce well on often very small product packaging, there was a need for extreme simplicity.

"SO’s brief was to redesign our company logo and umbrella brand having assessed our competitive positioning. Their approach was extremely thorough, insightful, and creative. It was a pleasure to work with SO - the process was smooth, and the output could not have been better. Delivery was on time and to budget - I would definitely recommend SO."

Ivor Harrison, Chief Executive, William Ransom & Son plc