Brand development for world leading climate-tech business
At the cutting edge of clean technology, Levidian is a UK based business whose patented technology uses waste gas to produce a continuous flow of high grade, low-cost green graphene and hydrogen. This brand development project – done in collaboration with our strategic colleagues at Anew – spanned naming concepts, logo design, visual brand identity, brand application concepts, brand narrative, copywriting and communication materials including presentations and website templates.
The brand development brief called for a logo and visual brand identity that would be flexible enough to be implemented over a wide range of deliverables from business cards and product packaging to staff uniforms, signage and more.
The brand icon we created consists of three abstracted letter L’s working together to create a bold dynamic icon with a clear nod towards the common symbol for recyclable. Rather less obvious but of great relevance, it is also visually representative of the chemical process – this patented process ‘cracks’ methane into its constituent atoms to produce hydrogen and graphene.