Innovative media kit design for PlayStation2 global launch

Although a golden oldie in our portfolio, we are still proud of this particular media kit design. Created to launch the PlayStation2 console to the global media, our concept was simply to imitate the console itself. The media kit design followed exactly the same format and design, the significant difference being that it does not actually play games. With two drawers that open simultaneously, it houses press information, a brochure and game demos, much to the disappointment of the receiving media who were convinced enough to question how they plugged it in! A well reported success.

"SO designed a simple yet innovative solution tailored perfectly to our objective, which was to deliver a high-end press kit to promote the release of PlayStation®2. They handled the project from initial concept to the build and delivery of the 5,000 kits. It far surpassed my expectations and was well received by the media. I couldn’t have asked for a better response to a brief."

Nadim Othman, Creative Director, Sony Computer Entertainment Europe [SCEE]

If you require press kit design services we would love to hear from you. Please complete the enquiry form at the bottom of this page or head over to our custom packaging page to find out more about our bespoke packaging services.