Innovative media kit design for PlayStation2 global launch
Although a golden oldie in our portfolio, we are still proud of this particular media kit design. Created to launch the PlayStation2 console to the global media, our concept was simply to imitate the console itself. The media kit design followed exactly the same format and design, the significant difference being that it does not actually play games. With two drawers that open simultaneously, it houses press information, a brochure and game demos, much to the disappointment of the receiving media who were convinced enough to question how they plugged it in! A well reported success.