Custom coffee table book for Bombardier

Global aviation brand Bombardier approached SO to create a custom coffee table book way back in 2020. The last time they had commissioned a bespoke coffee table book was over a decade ago so an update was well overdue. With many more years of brand stories to tell, they required a new custom book to celebrate the company’s heritage and its growing range of luxury business jets.

This impressive, luxury custom book would be gifted to corporate clients, private customers and new prospects. It would also form part of the handover ceremony which takes place for all new custom-made aircraft. We are proud to be able to add this custom coffee table book to our book making company portfolio.

A small selection of pages within the 180 page custom book

“I am simply thrilled with ABOVE. It is stunning. The details are beautifully executed and the quality is beyond even my very high expectations”

Sandra Tymchuk – Senior Director of Marketing, Bombardier Aviation

A custom book making company’s dream brief

Our clients custom coffee table book brief stipulated that only the very best would do. With over 20 years’ experience making custom books for luxury brands we know that this translates as a powerful book concept, an emotive story, a unique design concept, beautiful layout and evocative imagery. In terms of the coffee table book production our client’s expectations were equally high and only the highest quality book printing would be acceptable. A custom book making company’s dream project!

The journey we go through when making custom coffee table books is highly creative but also reassuringly methodical and it always starts with understanding. So, working with our long-standing strategic partner Anew, the project kicked off with in-depth research including interviews with senior management, engineers and other aviation specialists. Once the research stage was complete, work began on the overarching core concept, book pagination and copywriting.

The resulting coffee table book theme and the title ‘ABOVE’, beautifully encapsulates Bombardier’s dream to create the world’s most exceptional business aircraft, as well as the experience of ownership and flight.

High expectations

The title  ‘ABOVE’ influenced everything that came next. We began with the creation of inspirational mood boards exploring ideas for how  ‘ABOVE’ might translate into the luxury book’s design theme and creative approach. Working closely and collaboratively we developed and refined every last detail of this custom book over many months. 

We developed ideas for how to express the core concept through the use of imagery, much of which existed already and some which was to be commissioned for this custom coffee table book. We agreed which brand guidelines were essential for brand consistency throughout the book and which we could stretch.

Following a thorough design development phase, final guidelines were established for the book design layout, page architecture and typography, and final decisions were made on the ideal number of pages, format, paper stocks and luxury cover materials for both the custom coffee table book and custom book box.

The luxury custom book box we created has a luxurious, super tactile feel

The power of touch in luxury book making

The hand-crafted custom book box we created is covered in a highly tactile, textured gold material. This cover material is unusual because it has all the qualities and feel of something in between leather and rubber. This perfectly answered our client’s book box brief for a hard wearing and forgiving cover material which wouldn’t finger mark easily and would look good for years to come.

During the custom book design stages we developed multiple ideas for book boxes and book covers. We explored different formats, designs, materials and special finishes, inviting the client’s feedback at every stage to bring us closer to the perfect custom coffee table book solution.

High-gloss white book cover with clear UV varnish and debossed gold plaque

Alternative book cover design created during the design development stages

The art of custom book printing

Filled with a combination of stunning photography and beautiful working sketches, we always had layflat binding in mind for this large custom coffee table book. Layflat binding is fantastic for custom coffee table books as the pages lay completely flat allowing for seamless full bleed imagery uninterrupted across the spine. Printed lithographically in the UK in a zero emissions factory, the final custom book printing process also included special finishing elements including foiling, UV varnish, gloss lamination, debossing and hand tipped elements.

The highly polished wood veneer jet interior was imitated by gloss laminating this page 

Smaller booklets including working sketches from the design team were bound in by hand

If you would like to speak to us about creating a custom coffee table book for your own luxury brand we would love to help. Please complete the enquiry form at the bottom of this page or head over to our custom coffee table book services page to find out more.