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Luxury book design to celebrate 30 years of business

A luxury book design for 3DD who produce hand-built, bespoke architectural models with exquisite detail that make a building or development simple to read. These models help architects convey complex design ideas to help drive sales and investment. Since their beginnings in 1988, this close-knit team of talented model makers have completed more than 1,000 projects in 32 countries across all five continents – and wanted to take time to celebrate their achievements over the past three decades.

Having previously created 3DD’s company stationery and website (view the website case study here) we were delighted to be asked to design and print a luxury book design to celebrate their 30th anniversary, a milestone they wanted to share with all those who had contributed to their success. With a stunning portfolio of imagery at our disposal this project was a designers dream. This was thanks to the very talented photographer we recommended and briefed several years previously (during the course of the website design project). Our vision for 3DD’s portfolio imagery was very clear – to shoot each model ‘in context’. We wanted the models photographed within marketing suites, rather than the more typical styling on plain, uninspiring backgrounds. Each model context shot was supported by a suite of more detailed images, each shot getting incrementally closer to the finer, exquisite detail.

Just a small cross section of pages from the 120 page luxury book design

3DD’s exceptional portfolio speaks for itself and our brief was simple – to produce a luxury book design that conveys their creative craftsmanship, precision engineering and use of cutting-edge technology. The lay flat binding format we recommended was the perfect book binding solution to showcase their stunning work. This format allows seamless, full bleed images to be displayed with no part of the image being lost in the spine, as is seen with the more traditional thread sewn binding technique.

3DD also asked us to think about how they would package their luxury book for mailing. This is something that required careful thought, as luxury postal packaging was needed to reflect the quality of the contents within. We are often asked to design bespoke postal boxes and packaging design solutions for the luxury books and brochures that we create. The image below shows a close up detail of the bespoke, perforated book wrap that we delivered for 3DD.