Luxury book design to help 3DD celebrate 30 years of business
3DD produce hand-built, bespoke architectural models with exquisite detail that make a building or development simple to read. These models help architects convey complex design ideas to help drive sales and investment. Since their beginnings in 1988, this close-knit team of talented model makers have completed more than 1,000 projects in 32 countries across all five continents – and wanted to take time to celebrate their achievements over the past three decades.
Having previously created 3DD’s company stationery and website (view the website case study here) we were delighted to be asked to design and print a luxury book to celebrate their 30th anniversary, a milestone they wanted to share with all those who had contributed to their success. With a stunning portfolio of imagery at our disposal this project was a designer’s dream. This was thanks to the very talented photographer we recommended and briefed several years previously (during the course of the website design project). As luxury book designers, our vision for 3DD’s portfolio imagery was very clear – to shoot each model ‘in context’. We wanted the models photographed within marketing suites, rather than the more typical styling on plain, uninspiring backgrounds. Each model context shot was supported by a suite of more detailed images, each shot getting incrementally closer to the finer, exquisite detail.