Press kit design to launch new premium cosmetics range

ARTISTRY is one of the top-five largest selling premium skincare brands in the world. SO were commissioned to create a luxury press kit design which would not only launch an advanced range of skincare products called Youth Xtend but also generate European media interest in the re-stage of the Artistry brand.

Integrating the brand messages

Our concepts for the luxury press kit revolved around three creative pillars devised to underscore the cosmetic brand’s ‘Forward Beauty’ positioning – Discovery, Imagination and Invention. We integrated these individual messages into our luxury press kit design in a simple, typographic style printed onto translucent tissue paper. These tissue paper leaves are unfolded one at a time to reveal the cosmetic products within the box and give the feel of an exclusive, luxury gift. A welcome treat distributed to relevant media and journalists during the launch event in Germany.

We integrated the brand messages by printing in a simple, typographic style onto translucent tissue paper

If you require a luxury press kit for your own premium brand we would love to help. Please complete the enquiry form at the bottom of this page or head over to our bespoke packaging services page to find out more.