Press kit design to launch new premium cosmetics range

ARTISTRY is one of the top-five largest selling premium skincare brands in the world. SO were commissioned to create a luxury press kit design which would not only launch an advanced range of skincare products called Youth Xtend but also generate European media interest in the re-stage of the Artistry brand.

Integrating the brand messages

Our concepts for the luxury press kit revolved around three creative pillars devised to underscore the cosmetic brand’s ‘Forward Beauty’ positioning – Discovery, Imagination and Invention. We integrated these individual messages into our luxury press kit design in a simple, typographic style printed onto translucent tissue paper. These tissue paper leaves are unfolded one at a time to reveal the cosmetic products within the box and give the feel of an exclusive, luxury gift. A welcome treat distributed to relevant media and journalists during the launch event in Germany.

We integrated the brand messages by printing in a simple, typographic style onto translucent tissue paper