Innovative press kit design for Sony PlayStation

Our innovative press kit design for Sony PlayStation was designed to create media interest in a selection of Japanese themed games. When developing the concept, several practical aspects needed to be considered including size and weight for postage purposes. The resulting ‘noodle box’ housed a demo and press disk plus summary game cards. Covered in Japanese textured paper, the outer box was printed with stylised game imagery and ‘Eat PlayStation’ in Japanese script.

If you require press kit design services we would love to hear from you. Please complete the enquiry form at the bottom of this page or head over to our custom packaging page to find out more about our bespoke packaging services.