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Innovative press kit design for Sony PlayStation

Our innovative press kit design for Sony PlayStation was designed to create media interest in a selection of Japanese themed games. When developing the concept, several practical aspects needed to be considered including size and weight for postage purposes. The resulting ‘noodle box’ housed a demo and press disk plus summary game cards. Covered in Japanese textured paper, the outer box was printed with stylised game imagery and ‘Eat PlayStation’ in Japanese script.