BECK interiors provide luxury fit-out services to some of the world’s most exclusive hospitality and luxury residential developments. With an impressive portfolio of work including some of the world’s most iconic landmarks, we were commissioned to evolve their brand story, develop a new visual brand identity and create a luxury B2B website that would reposition them as world leading interior fit-out specialists.
BECK work across a broad range of sectors – Luxury, Lifestyle, Museums, Bespoke and Contruction. And a key aspect of the brand development brief included careful consideration for how to present sector specific information and portfolios of work, clearly and cohesively, in both print and digital media.
This was addressed in print by creating a suite of sector specific luxury brochures. We applied this same logic to BECK’s luxury B2B website by incorporating sector filters, presented in visually creative ways throughout the website.
Impressive frontend development in the form of elegant transitions and parallax scrolling elevate this B2B website giving a stand out luxury feel. Although these animation features reflect latest web trends and technology they are applied with subtlety and simplicity to ensure longevity despite future trends.
Click here to visit BECK’s website.
This luxury B2B website design we created for BECK was part of a wider brand development project including brand positioning, evolution of the visual brand identity and printed communications. Find out more about the wider brand development project here.
