As a premier provider of high-end fit-out services to some of the world’s most exclusive hospitality and residential developments, BECK has mastered the field. With a stunning portfolio of work including some of the world’s most iconic landmarks, we were commissioned as luxury brand identity experts to help evolve their brand to better reflect their position as one of the world’s leading luxury interior fit-out specialists.
With a passionate belief that a strong brand is built from the inside out, we initially carried out a light strategy exercise to help us understand exactly what BECK had to say and what they wanted their target audience to think. Only then were we able to evolve their brand and create a refreshed logo, strapline and luxury brand identity perfectly tailored to reflect who BECK are, what they stand for and where they’re going.
Meticulously structured and designed within a perfect grid, the strapline typography reiterates BECK’s message – ‘The Perfect Fit’
Following the creation of the logo and brand identity, our next luxury brand marketing task involved the copywriting, design and print of a suite of luxury brochures, one for each of the sectors BECK work in. With an exceptional portfolio of work that speaks for itself, the brochures are image-led, featuring powerful case studies, beautiful imagery and carefully crafted copy to convey their unrivalled ability to deliver world class fit-out services across the globe.
Each 64 page brochure features powerful case studies, beautiful imagery and carefully crafted copy
Whilst individual brochures were produced for each sector, the website we created also needed to clearly communicate the different sectors clearly and simply. Impressive front-end development in the form of elegant transitions and parallax animations elevate this B2B website giving a stand out luxury feel. Find out more about the luxury B2B website we created here.