Art & Culture

Art gallery & museum marketing & branding services

Our services include gallery & museum marketing & branding. At SO, we know the critical difference between a functional brand and a truly memorable one: the ability to successfully engage with a design-savvy audience. Whether you are a contemporary art gallery, an established museum or fine art dealer, it’s vital that your brand is differentiated from your competitors to strengthen your position in the marketplace.


“Love of beauty is taste. The creation of beauty is art.”

Ralph Waldo Emerson

Initially we immerse ourselves in your organisation to fully understand your culture, structure and aspirations, questioning, challenging and unpicking your brief. From this, we find the right messages to tell your story, and turn them into big ideas that we execute beautifully and purposefully.

We combine skills in brand strategy, brand identity, bespoke websites and print design to create a compelling brand story, distinctive tone of voice, distinctive logo and a bespoke visual brand identity – the raw materials required to grow and maintain a luxury brand.

Using this approach, we have helped many clients in the fine arts sector consider their brand from a new perspective, including the fine art dealer Simon Dickinson, the Kallos Gallery of esteemed Greek antiquities, the Friends of the Bargello charity and the estate of the late, great Luciano Pavarotti. For each, we created compelling brand stories and beautifully designed marketing communications to establish strong connections with a broader audience.

For a unique, thoughtful approach to art gallery and museum marketing, please get in touch with the SO team.